Niche Marketing
Niche marketing is everywhere, from hotels to restaurants to retail. The mistake most people make is to assume that the key element is price, with one example designed to appeal to the more affluent consumer. Niche Marketing can refer to both marketing and business choice. In and of itself, niche marketing refers to finding a segment of the general market for a service or product line. Niche marketing is all about leverage. You are using your niche to leverage your position in the marketplace beyond where you would have been without the niche.
Niche marketing also gives you the added benefit of focusing on what clients you hope to pick up. I have the pleasure of working with The Kirkwood Group, a detroit real estate marketing company on a… Read more of Niche Marketing
