Mobile marketing isn’t optional any more…
This is an outstanding article about where eCommerce is headed and how the web is converging from desktop to mobile phone… Oh the possiblities…
By Mitch Joel, Vancouver Sun January 16, 2009
A long while back, I made a decision to make the switch from marketing on the Internet to the amazing and unchartered world of mobile. Slowly, the adoption of people using their phones on the go was becoming more commonplace. The devices no longer looked like someone was screaming into a cream-coloured brick, and the idea of sending short text messages via these devices was taking off with a new wave of communications in places like Japan and Korea. It was starting to no longer be frowned upon or considered rude when a telephone was ringing during a romantic dinner at a restaurant. Can you remember the good ole’ days when someone was considered a crazy person if they were seen talking to themselves in a car?… Read more of Mobile marketing isn't optional any more...