Archive for July, 2009

Arbitrage vs. Alchemy

** Just received this from Perry Marshall – interesting read.

Subscriber Nick Neilson defines the two fundamental approaches to business as:

Arbitrage vs. Alchemy

Arbitrage means: Making the transaction happen a little more efficiently, a little more effectively. Shaving a few or a lot of pennies out of the deal. Getting more traffic for less money, sourcing the product at lower cost. Beating the competition in the apples vs. apples comparison.

Alchemy means: Creating value where none existed before.
Converting low-value commodities into high-value assets.
Turning lead into gold. Transforming desert sand into Pentium chips. Winning by creating an apples vs. oranges comparison.

Arbitrage has its place in the world, but victory ultimately belongs to the alchemists. Arbitragers are ALWAYS watching their back. Alchemists are always looking ahead.

The highest aspiration you can have in business is to be an alchemist.… Read more of Arbitrage vs. Alchemy

Morgan Stanley Turned to a 15 years old intern to Explain UK Teens and Social Media

Read this great article posted on Darren Monroe’s Blog. Amazing what stuff comes down the pipe via the “twitosphere”… I’m learning a heck of a lot from Darren’s blog and his material on twitter and social media is definitely worth checking out

**from Darren’s Blog:
Here is an example of company with some old fashioned knowledge acquirement know how. The old saying is if it is so simple that even a 4 year old can do it then either learn it quick or run out and get a four year old ASAP. Morgan Stanley took the philosophy to heart as they decided to use a 15 year old to brief them on teens usage of social media in the UK. I think the interesting feedback is about Twitter. The 15 year old young man Matthew Robson, said that Twitter is NOT a favorite of teens in the UK because they rather use their text credits to text in general instead of tweeting.You can read more here about How Teenagers Consume Media: the report that shook the City.
Whats can Online Entrepreneurs learn from this Story?

Two simple words: niche marketing. I know you might be reading that word all of the time but niche marketing involves gathering information from a specific demographic. Morgan Stanley was smart to do this. You must continually focus and leverage niche opportunities. I always strongly advise that my clients partner with experts in any market that they want to build a niche website. If Morgan Stanley could teach online entrepreneurs one thing is to build your partnership network for your niches.… Read more of Morgan Stanley Turned to a 15 years old intern to Explain UK Teens and Social Media

Twitter – Jumping On The Wagon Finally !

I don’t know about you, but I dismissed Twitter as a complete waste of time for the last year and though it was a “fad” – boy was I completely WRONG in every sense of the word – it’s is perhaps one of the BEST channels for branding and marketing your business – provided you do it right!!

==> How To Twitter Properly and Ethically

There’s SO many “spammy” products that are coming out for Twitter, but just like in the old days of myspace, those “robot spammers” were basically a quick way to get your account red-flagged and banned – not to mention piss off your potential friends/customer base – not a good way to establish a long term and valuable “relationship” with your followers –… Read more of Twitter - Jumping On The Wagon Finally !

Keyword Rockstar ? Funny Name For Such an Incredibly Powerful Software

Hey Folks! Hope you’re having a great summer weekend. It’s about 9 million degrees (literally) over here in Vancouver and I need to get away from my computer and into the sun! Anyway, just a quick post about a new tool I’m playing with called Keyword Rockstar. I’ve GOT to create a Camtasia video demo of this thing as it’s pretty freaking nutty. I use a LOT of tools and suffice to say – this one is going to work in concert with most of them if not actually replace a couple of them for sure.

Check out the video on Jon’s site if you’re interested HERE or click the pic below:

Keyword Rockstar Screen Shot

I’ll report more on… Read more of Keyword Rockstar ? Funny Name For Such an Incredibly Powerful Software