Read this great article posted on Darren Monroe’s Blog. Amazing what stuff comes down the pipe via the “twitosphere”… I’m learning a heck of a lot from Darren’s blog and his material on twitter and social media is definitely worth checking out…
**from Darren’s Blog:
Here is an example of company with some old fashioned knowledge acquirement know how. The old saying is if it is so simple that even a 4 year old can do it then either learn it quick or run out and get a four year old ASAP. Morgan Stanley took the philosophy to heart as they decided to use a 15 year old to brief them on teens usage of social media in the UK. I think the interesting feedback is about Twitter. The 15 year old young man Matthew Robson, said that Twitter is NOT a favorite of teens in the UK because they rather use their text credits to text in general instead of tweeting.You can read more here about How Teenagers Consume Media: the report that shook the City.
Whats can Online Entrepreneurs learn from this Story?
Two simple words: niche marketing. I know you might be reading that word all of the time but niche marketing involves gathering information from a specific demographic. Morgan Stanley was smart to do this. You must continually focus and leverage niche opportunities. I always strongly advise that my clients partner with experts in any market that they want to build a niche website. If Morgan Stanley could teach online entrepreneurs one thing is to build your partnership network for your niches.… Read more of Morgan Stanley Turned to a 15 years old intern to Explain UK Teens and Social Media