Howies Apprentice

This system has been PROVEN 3 times in a row now. There is no better way to discover the secrets to taking over Google than doing it HANDS ON with someone to guide you every step of the way…

Howies Apprentice Video

As you might guess, this is extremely limited. When was the last time an internet powerhouse offered to take you on as a 50/50 partner?

Click the link below to see if you qualify to be the next Apprentice…

Application For Howie’s Apprentice

Technorati Tags: Apprentice 4, howie schwartz

**from Darren’s Blog:
Here is an example of company with some old fashioned knowledge acquirement know how. The old saying is if it is so simple that even a 4 year old can do it then either learn it quick or run out and get a four year old ASAP. Morgan Stanley took the philosophy to heart as they decided to use a 15 year old to brief them on teens usage of social media in the UK. I think the interesting feedback is about Twitter. The 15 year old young man Matthew Robson, said that Twitter is NOT a favorite of teens in the UK because they rather use their text credits to text in general instead of tweeting.You can read more here about How Teenagers Consume Media: the report that shook the City.
Whats can Online Entrepreneurs learn from this Story?

Two simple words: niche marketing. I know you might be reading that word all of the time but niche marketing involves gathering information from a specific demographic. Morgan Stanley was smart to do this. You must continually focus and leverage niche opportunities. I always strongly advise that my clients partner with experts in any market that they want to build a niche website. If Morgan Stanley could teach online entrepreneurs one thing is to build your partnership network for your niches.

Below is a piece of the story from Morgan Stanley with a link back to the main article. Whats interesting to note also is their headline. They basically used the Twitter name to gain more attention but the article has nothing to do with Twitter.
Morgan Stanley trumpets Teen’s Twitter tutorial

Peter Lynch famously told investors to “buy what you know” — that is, to invest in the companies that made what they personally used and liked. But Lynch wasn’t afraid to rely on the intuition of people he knew and trusted when they found something in the marketplace that they simply loved: It was Lynch’s wife who clued him in to the appeal of L’Eggs pantyhose. (Or at least that’s how Lynch tells the story.)

Unfortunately, it’s not always so easy to find someone who can so smartly assess the appeal of something you don’t personally know much about. How, for example, can we make sense of new technologies when we aren’t even remotely in the demographic these new new things are aimed at? (It would be a bit like asking grandpa to evaluate the appeal of the Jonas Brothers.)

Some recent research out of Morgan Stanley attempts to answer the question of what the kids are into when it comes to media and technology by doing something that seems so obvious that it’s a wonder no one tried it before: They asked a kid. Specifically, Morgan Stanley’s European media analysts turned to a 15-year-old intern to explain just how British teens make use of all their new media options. And when the intern, Matthew Robson, turned in a report that actually made more sense than a lot of adult-penned investment bank research and….

Read The Rest Of The Article Here

Technorati Tags: morgan stanley, social media, twitter

Outsource Method is Live and Available To Public!

So I’ve been at this online marketing thing for a little while now and I have to admit that there are often WAAAY more tasks to be accomplished on any given day than there are hours (I’m sure you can relate). I’ve known Marc and Daniel from PLRPro / Project Green Button for a couple years now and I have more respect for these guys and how they run their business than you could imagine. If they are doing it, it works – and they have been an amazing source of knowledge and help for my online success.

In any case, they are releasing the Outsource Method which basically goes over how they are NOT trading their own time for dollars – it’s about leverage. You come up with an idea, and you then set the wheels in motion using a vast assortment of other resources and talent to get the job done. Do you really want to spend the rest of your life writing articles and bookmarking them?

Daniel has just posted the first module of the course here: Outsource Method

OutSource Method Affiliate Program

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Technorati Tags: outsource method course description, outsource method modules, outsource method review, outsource method video review, outsource method videos

Remember the old saying – “If you want something done, you have to do it yourself”? Well, that used to be the old-school way, but it’s also a way to have many sleepless nights and achieve burnout faster than you can say “where the hell did my day go?”.

So how do you leverage other peoples time and brain power and not ALWAYS be worried about trading dollars for hours? OUTSOURCING.

I’ve worked with my friends Daniel and Marc from the land down under for a couple of years now and they are about to share how they’ve built a rather collosal empire of online real-estate using outsourcing with virtual assistants. Check out the video below and Daniel will give you a little overview of what they are about to reveal to the market.

Technorati Tags: outsource method, outsourcing, virtual assistant, where to outsource

Steve Clayton and Tim Godfrey, both professional search engine marketing (SEM) experts, have just released their 5 stage business blueprint for dominating your LOCAL search engine marketing efforts. If you haven’t heard of them, they are the guys that released the Commission Blueprint awhile back.

I would imagine this product will contain a lot of material that is going to be based loosely on Howie Schwartz’s Private Apprentice program which was a huge success. These methods are rock solid and have done wonders for my business – for example the recent PPC Bully 2.0 launch.

Basically, the SEM Business Blueprint is a VERY smart way to leverage what is already in your brain as an online marketer and put that to work IMMEDIATELY while you muddle around with all the other things you’re trying to learn (PPC, CPA, selling clickbank products etc etc). This is something that most people in the online marketing space don’t even think about – with what you already know, you can help NUMEROUS businesses in your area… Why spend all your time trying to sell a clickbank eBook using SEO and PPC and God knows what else, when you can charge a local business in your area to do their online marketing for them? (where there will likely be ZERO competition in your area).

The funny thing is, their whole process/blueprint is taught and accomplished assuming you have NO previous experience with internet marketing (you learn from Steve as you follow the blueprint), so they have basically offered a complete turnkey solution and you have no excuse to not earn your first consulting dollar as the “local expert”.

- There is a huge market demand for this.
- The ecomomic downturn actually BENEFITS this type of business.
- You dont need to be an expert in Pay Per Click or Search Engine Optimization.
- You don’t need any addtional investment.
- Between 5 to 10 customers can create a six figure yearly revenue stream

With the plethora of low to zero value products flooding the online marketplace these days, Steve Clayton and Tim Godfrey’s reputation and credibility precede themselves, so the SEM Blueprint is sure to be beneficial and contain a lot of actionable information that actually works.

SEM Business Blueprint Video

Technorati Tags: SEM Blueprint, SEM Business Blueprint, Steve Clayton, Tim Godfrey

That Chat To Text FaceBook application came out on last weekend on Jan.31 and the app seemed destined to catch on like wild-fire – of course there is a ‘network marketing’ distribution model attached to it and one of those “invite your friends and we’ll pay you a commission for every friend you refer as well as a percentage of revenue from their friends” and Facebook decided to shut it down immediately. Pyramid scheme? Yes – but whether people want to accept it or not, network marketing is a legal and legitimate business model in all 50 US states and Canada (which is probably why they haven’t got their app working outside of north america from what I understand). What’s worse is they are using Paypal as their payment processor and network marketing schemes are in violation of the Paypal Terms of Service – ooops.

Either way, the concept itself is sound and the technology is applicable for so many other ways other than for facebook (imagine if there was similar interface for eBay or craigslist listings where people could instant message you with questions about your listing (with appropriate filters and privacy of course) in order to sell your item(s) quicker and possibly establish a little more trust. So if you do see something like that on those auction / classifieds sites – you heard it from me first

Anyway, it’s not looking so good for those guys and their app, but in all honesty, it would have been easier to just release the app for free and attach a donation model to it – or just have it as a one time fee without the MLM aspect to it.

There’s a great thread over at Warrior Forum talking about it:

http://www.warriorforum.com/main-internet-marketing-discussion-forum/52248-chat-text-facebook-app-multi-level-marketing-caveat-emptor.html

Technorati Tags: best facebook apps, chat to text

View Video On Chat To Text

Why? Well, if you have have any idea of the amount of traffic facebook generates and the amount of money advertisers and marketers are able to pull monetizing this traffic – it’s pretty much obvious. Now if you have no idea what CPA marketing is or PPC or what the lead generation business is worth as a whole, this may not turn your crank at all, but let’s put it into laymen’s terms. Imagine that you now have a way to monetize all the messages that your friends are sending on a daily basis between themselves and their friends and had a way to make a couple bucks from each of your friends a month if they installed the app? Does it sound kind of shady? Well, think about everytime to you text message your friends now, either you have a text messaging plan that YOU had to pay for anyway which allows you to text, or your friends may have to pay to receive that message – but who is making the money when that happens? The CELL CARRIER – not you. In this case, in a roundabout way, you actually have a way to make a few bucks BACK when people you’ve invited to install the app decide to message their friends or even yourself. For giving people the “opportunity” to text you while you’re away from your computer directly from their facebook profile is kinda cool (could become annoying but the app does have privacy and scheduling features), you invite your friends to install the app and you make a couple bucks. How many people will install the app? Who knows, but at least this app is more useful than “throwing snowballs” or whatever those other useless apps allow you to do!

Anyway, check out the video below if you want and decide for yourself – I guarantee TONS of people will eat this stuff up.

Technorati Tags: chat to text, facebook app

By Mitch Joel, Vancouver Sun January 16, 2009

A long while back, I made a decision to make the switch from marketing on the Internet to the amazing and unchartered world of mobile. Slowly, the adoption of people using their phones on the go was becoming more commonplace. The devices no longer looked like someone was screaming into a cream-coloured brick, and the idea of sending short text messages via these devices was taking off with a new wave of communications in places like Japan and Korea. It was starting to no longer be frowned upon or considered rude when a telephone was ringing during a romantic dinner at a restaurant. Can you remember the good ole’ days when someone was considered a crazy person if they were seen talking to themselves in a car?

Now, our entire society is mobile. If these devices could be subdermally implanted, I’m sure we all know a couple of people who would be first in line for the procedure (can you see my arm being raised?). We once marveled at Star Trek’s James Kirk as he would flip his communicator open and be able to talk to his crew from anywhere in the universe without a long cord connecting the two. Even mobile flip phones seem passe these days.

But what does all of this mobility and connectivity mean to business? Some of the bigger hurdles to being mobile have been overcome (for a long while you could only use SMS text messaging with people who were on the same wireless carrier as you were, now SMS is interoperable between all carriers), some of the bigger hurdles are still ahead (most devices have different size screens, the carriers all use different kinds of back-end technologies, and the overall speed of delivering mobile content is still not that great in North America). Most businesses weigh the adoption rate (how many people in the general mass population are really using these devices and applications) and then figure out if the market is there for them to pursue. For most, they think it’s not, and this should be of grave concern.

Here’s a common scenario: You’re out for dinner with a friend and decide to check out what movies are playing. With a quick flick of some buttons on your mobile, you can not only find out what movies are playing, but how close and soon the next showing is. Beyond that, if you move into the realm of smartphones (Apple’s iPhone, a BlackBerry or similar devices), you can now see movie trailers and robust reviews. Let’s say that you have a couple of hours to kill before catching the flick, and you want to know what time Indigo closes, and if any cool new books have come out this week, you should be able to do a quick search and have that information at your fingertips as well.

But most companies don’t have a mobile version of their website. Do you?

Having a simple and easy-to-navigate mini-version of your website for the mobile platform is not going to be an option anymore. It is (and should be) as basic as having a website. Everyday, more and more people are using their mobile devices (not their desktop or laptop computers) to find out information about your brands, products and services. It’s also going well beyond the basics of who, what, when, where and why of information. At the end of 2008, Sears launched a mobile e-commerce platform in the U.S. titled, Sears2Go. In a news item that appeared in BtoB Online titled, Sears explores the mobile commerce frontier with its new Sears2go site. Ravi Acharya, director of e-commerce at Sears Holdings, explained the rationale:

“It’s a lot of the same customers who do research online and then go into a store to buy. We see people looking through catalogs, and then they call the call centre to purchase or go online … or into a store. Adding mobile as another convenient channel is a good fit for us.”

The usability and functionality is still primitive due to the limitations of the mobile device, but Sears2Go allows consumers to research and buy stuff like electronics, jewelry, tools, toys and more. You can even buy it from your mobile device and pick up the merchandise at the store.

The truth is, Sears does not have a choice. Amazon.com created an amazing application for the iPhone where you can take a picture of anything you see in a store, and it will recognize what the picture is and return to you a set of search results for where you can get that exact same product cheapest. You can also scan reviews and, if Amazon sells the product, you can buy it right from your iPhone. This is not something that’s coming in the future — this is an application you can download right now, for free … and it works.

Combine with this the built-in GPS capabilities of your mobile device, and the possibilities become endless. Urbanspoon — another iPhone or iPod Touch Application — figures out where you are and will recommend a restaurant to you based on types of food, neighbourhood and price. Shake the device and the interface spins like a slot machine, delivering a slew of creative results. As if that were not enough, you can read reviews, it links to Google Maps to give you exact directions, and you can even make reservations.

The obvious question is: Why did I make the switch back from mobile marketing to the Web in terms of my own professional career? I didn’t. Those two worlds are now intrinsically connected. While we may not have full convergence between mobile and Web platforms, we are getting ever-closer by the day. Anyone trying to understand the Web and what it means to their business needs to also understand the implications of a world where we are accessing information, buying stuff, and doing anything and everything we’re doing online on our mobile devices too.

This is not about marketers blasting your mobile devices with offers when you are in a particular hot spot, or about inundating your mobile browsing experience with banners ads and contests. This is about creating more value and chances to connect and stay connected with brands that consumers are actively engaged with. The bigger question is this: How connected is your brand?

Mitch Joel is president of digital marketing and communications agency, Twist Image. He was recently named Canada’s “most influential male in social media.”

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Technorati Tags: mobile marketing

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