The Iron Marketer » social media marketing

Facebook Mastery Summit

Smart Guy — Wed, 06 Jul 2011 19:53:49 +0000

Social Media Pro Nick Unsworth shares his EXACT step by step process on how you can Triple Your Facebook Fans. This will help you stop feeling overwhelmed and give you the tactics so that you can start getting results today.

What’s in it for you?

* Specific duplicateable steps on how to Triple Your Fans
* Learn the “Facebook Launch Formula” and get thousands of fans to your page quickly
* How to execute a viral Facebook contest that generates opt-ins and customers
* Advanced Facebook advertising strategies
* Tactics on how to convert your fans to customers
* How to manage your page in less than 10 mins per day
* Training that will lead to more customers…not frustration

Check out Facebook Mastery Summit today!

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5 Reasons Why the NEW Hotmail is Cool

Smart Guy — Thu, 27 May 2010 20:35:09 +0000

**via itBusiness.ca

Hotmail and innovation: Those two words haven’t been used in the same sentence for years.

But when Microsoft launches an update to the online mail service (officially known as Windows Live Hotmail) sometime this summer, it’ll include some features that are genuinely innovative, well-thought-out and useful.

As with Bing, it feels like Microsoft hasn’t been content just to copy popular traits from its rivals, but find compelling new ways for people to interact with e-mail.

I got a chance to play with the new service early and here are a few of my highlights:

1. New Inbox Views

These automatically generated filters help you find what really interests you in your Inbox.

The most useful is probably the “From contacts” view, which shows only emails from people in your contact directory.

This does a pretty good job of isolating only the messages you really need to respond to, especially if you have all the people you work with regularly in your contacts list.

Another filter shows all your updates from social networks like Twitter and Facebook, while a third finds mail like newsletters and email blasts to large groups. And there are views that find all e-mails with photos or office documents attached or that contain shipping updates.

Of course, you can create some of these filters yourself in a service like Gmail, but lots of people won’t go through the hassle.

Microsoft has done a good job of recognizing what filters many people would want and building them automatically.

2. Sweeping out the junk

These days, most true spam – Viagra ads and porn come-ons – gets caught before it ever gets to your Inbox.

But you still get semi-spam messages: newsletters that you signed up for, but then found weren’t that useful or coupons from a store you no longer shop with.

With a little work, you could figure out how to unsubscribe, but Hotmail’s Sweep feature makes evicting them from your Inbox much easier.

You hover over the sender of a message and can choose to delete all messages, past and future, from that sender or, automatically move them to a different folder, if you want to keep them, but don’t want them cluttering your Inbox.

3. Active View

Active View, Microsoft’s typically obtuse label, actually refers to very cool functionality. Say your friend sends you an e-mail about the latest YouTube video showing accidental damage to a man’s nether region.

Instead of getting just a link to the video, you see a thumbnail of the pole-vaulting disaster and can play the video in a popup window right in your Inbox. In addition to YouTube videos, the system also supports Hulu videos.

Active View also works with pictures. If a friend attaches a few shots from their vacation, you’ll see thumbnails of the pictures in the email.
You can scroll through the thumbnails in the same window or click on them and see a slideshow in a pop-up window.

Your friends don’t have to use Hotmail for Active View to work on your end, but your system must have Microsoft’s Silverlight installed.

4. Edit Attachments in Office Online

When someone sends you a document in Word, Excel or Powerpoint, Hotmail will give you the option of opening it in the Office online apps.

You can choose to edit the document online, in which case Hotmail will automatically upload it to Skydrive, the Microsoft cloud storage site.

Then you can respond with a link to the online document containing your changes. (Note: When I tried editing documents, the system hung for minutes on end with a message saying it was converting my document to be edited online, then threw up an error.
Given that the service won’t be launched until “sometime this summer” (there is no definite date), it’s not too surprising that there are bugs.)

5. Bing Integration

Not surprisingly, Bing, Microsoft’s search engine, is heavily integrated with Hotmail. What is surprising, though, is the seamless way the two can interact.

When you’re writing a message in Hotmail, you can choose to insert information from Bing – images, videos, movie times and information, map data and webpage info.

A side panel pops up that lets you search Bing for what you’re looking for.

Find it and you can simply click Insert below the item. Hotmail will place the image, map or other data directly into your message, along with a link that lets you go to the search result in Bing.

I don’t know if the sum of all these improvements will be enough to move me out of Gmail, but they’re clearly the product of some innovative thinking that should advance the online e-mail universe.

For more information on new Office online apps, take a look at Microsoft Office 2010 Rocks Desktop, Fizzles Online.

Source: PCWorld.com

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Thoughts on Google Buzz?

Smart Guy — Thu, 29 Apr 2010 06:20:04 +0000

I think Google Buzz allows you to make way more meaningful connections with people as opposed to something like Twitter where you’re just getting “followers” who aren’t really paying attention (how can they when the dashboard is always full of posts and the posts are limited to 140 characters.) Not to mention most of these followers were likely generated / auto-followed by Bots anyway!

Don’t get me wrong, reading about what you ate for lunch or other random thoughts are cool in some respects, but if you want to make better connections and share content and engage your audience in a more meaningful way, I think Buzz is the way to go – nevermind the amazing interface with gmail, google reader, google wave and integration with your mobile device. Check it out and let me know what you think (and if you setup a Buzz account, add me to your contacts at http://profiles.google.com/ironmarketer or hit the blue Buzz button to the right.)

For a way more in depth overview of the advantages and power of Google Buzz, check this out from Howie Schwartz and Chris Lang (click on the pic)

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Technorati Tags: chris lang, google buzz

Google Buzz – Is This the Next New Thing?

Smart Guy — Wed, 28 Apr 2010 06:59:31 +0000

Google Buzz: What, Where, When, Why and How

So with the plethora of social media sites and mounds of garbage that is coming out trying to monetize those sources, it’s hard to separate the good and the bad. How many “followers” do you have in Twitter? Do they even care what you’re saying? There’s a definite difference between a “follower” and a friend. All this stuff can be automated and all these folks with tens of thousands of followers got those because of some piece of software – not from creating REAL relationships with them. THAT is where the value is in your follower list.

This is where Google Buzz comes in – it allows you to really filter the noise and only get exposed to people you actually want to hear from (unlike the reams and reams of stuff you see on twitter or your facebook news updates)

Having said that, Google Buzz is an amazing source of free organic traffic –

Google Buzz, fully followed links…
What is Google Buzz?
Why Google Buzz?
Where is Google Buzz?
When does Google Buzz become so handy?
Where is Google Buzz?
How to Google Buzz?
Buzz Geo-Location and Google Maps is Key
How to build a Buzz following

All these answers are answered here: Check Out The Secrets to Google Buzz

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Technorati Tags: chris lang, google buzz, google buzz marketing

Facebook Marketing – Yay or Nay?

Smart Guy — Mon, 22 Feb 2010 21:40:34 +0000

My buddy Ryan Deiss’ Facebook Ad Power is
the #1 traffic training in the World right now and
tomorrow he is shutting it down.

Why?

Ryan told me that he simply doesn’t want too
many people to ruin his best traffic honey hole.

Here is a link to his video (if it’s still up)

The free video alone is nothing short of eye
opening and a great lesson in video marketing.

Ryan explains SO many ways Facebook is better
than Google, you’ll be shocked.

Click the link below to watch now

FACEBOOK MARKETING!

Do in NOW or that’s all she wrote

- Tav

P.S. I’ll let you know the exact closing time
tomorrow as soon as I get it, but don’t wait.

Go watch Ryan’s video now

http://www.ironmarketer.com/go/facebook

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Technorati Tags: facebook marketing, facebook training

High Achievement

Smart Guy — Tue, 15 Sep 2009 05:14:08 +0000

It is not the critic that counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, and comes short again and again, because there is no effort without error and shortcoming; who knows the great enthusiasms, the great devotions; who spends himself in a worthy cause; who at best knows in the end the triumph of high achievement. And at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.
– President Theodore Roosevelt (Paris 1910)

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Twitter – Jumping On The Wagon Finally !

Smart Guy — Sun, 26 Jul 2009 07:29:03 +0000

I don’t know about you, but I dismissed Twitter as a complete waste of time for the last year and though it was a “fad” – boy was I completely WRONG in every sense of the word – it’s is perhaps one of the BEST channels for branding and marketing your business – provided you do it right!!

==> How To Twitter Properly and Ethically

There’s SO many “spammy” products that are coming out for Twitter, but just like in the old days of myspace, those “robot spammers” were basically a quick way to get your account red-flagged and banned – not to mention piss off your potential friends/customer base – not a good way to establish a long term and valuable “relationship” with your followers – do you want to be known as that spammer guy?

==> How To Twitter Ethically

Anyway, here is one of the world authorities on Twitter, Darren Moore – he’s managed Twitter campaigns for MAJOR record and production companies, celebrities, corporations and even Barack Obama’s 2008 presidential campaign! He is actually the 24 hour Twitter Marathon Master and and suffice to say, knows a thing or two about how to do Twitter the RIGHT way.

Check this out:
==> How To Twitter Properly

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Technorati Tags: darren moore, how to twitter, twitter