Is Tavis The Smartest Guy On The Web…

I’m sure there are a lot of people who would strongly disagree that I could be in the running for the title of “Smartest Guy on the Web“, however the mere fact that I appear in the top results of Google for that particular term must mean something (?)… or should it?

First and foremost, ranking on the search engines – using VERY SMART algorithms I might add – is not exactly rocket science.  It really comes down to understanding that Google and most reputable search engines simply want relevant content that relates precisely to the search term that someone is looking for.  Remember how frustrating it was as recent as 3 or 4 years ago when you would type in a search term and the first 3 or 4 pages of Google search results returned a bunch of random junk and garbage that really had nothing to do with what you were looking for?  Well it doesn’t take the smartest guy on the internet to realize it’s brutally obvious that if the search engines continue serving up irrelevant garbage, you aren’t going to return use that search engine anymore right?   Having said that, ranking #1 for a term that doesn’t get many searches is kind of irrelevant and pointless and is essentially why this article is able to rank so high. So why are you reading this? Well, I created this page as en experiment and wrote this article that I personally believe could be considerd useful and beneficial to someone looking for this particular search term – you may disagree but humour me for a just a little longer and you might learn something…

**SEO News Flash !**

Phil Henderson has pretty much revealed EVERYTHING I’ve talked about here in his Stupidly Simple SEO search engine optimization system.

Check it out here: Stupidly Simple SEO Guide

These days, the folks over at Google would definitely be considered some of the smartest people on the planet and it’s safe to say that their search engine likely drives more than 50 or 60% of all search traffic that is generated daily.  You don’t tell someone to “look it up on the internet” anymore – you simply tell them to “Google this” or “Google that”.  We’re talking over 31 BILLION searches a month (!!!) So, logic would dictate that the smart web masters in this world are going to optimize their own pages or their clients pages to rank favorably within Google – the big Kahuna.   Having said that, there IS a pretty systematic and simple approach to achieving high search rankings with Google and applying very simple on-page SEO (search engine optimization) elements as well as having a sensible OFF-page SEO strategy – anyone can rank highly for pretty much any term that they choose over time.

Now, there are definitely terms that have hundreds of millions of competing pages and the likelihood for ranking for these broad search terms (like DOG for example) is really pointless.   Most people wouldn’t go on Google and waste their time entering “DOG” into the search because it’s not targeted in any way, shape or form.   However, if you were type in “how to stop my dog from barking” – ok, that’s a little more targeted and specific and the person is obviously looking for a very focused topic.  This type of keyword phrase is called a “long tail keyword” and it is very important to understand the concept of the long tail.  There is actually an amazing book by Chris Anderson (editor of Wired magazine) that goes in depth in to the “long tail” and how it will literally change the face of how businesses operate on the internet.  It’s very interesting stuff and he’s definitely a damn smart guy 😉

So back to the long tail – if you search a particular keyword phrase within Google using “quotes” – for example:  “The smartest guy on the web“, Google will return only the page results that contain that exact phrase.  This is called “exact matching”.   You’ll usually notice quite a huge difference between a broad match phrase – with no quotes – vs. an exact match phrase.  This simply means that the pages that are returned in the search results have optimized their “on page SEO factors” to target that particular keyword phrase and that keyword phrase alone – in another words, that page is thematically related to the keyword.   This page is a demonstration of that exact concept.   ALSO, if your page(s) and overall website have gained enough authority or page rank (in Google terms), it becomes more likely that your page will rank very highly for the broad term as well and overtime, because of this highly complicated thing called Latent Semantic Indexing, your page could appear for OTHER thematically related terms as well.   What the heck is a thematically related term?   Google is so dang smart, that as it searches and indexes your web site and inter-linked pages (called spidering), it can tell what the overall “theme” of your site is about based on the OTHER keywords you are using within your content.  In another words, your website shouldn’t be spammed full of a single keyword phrase – (that method doesn’t work anymore although it did about 10 years ago) – ie, if you had a site and all you put on the page was the word DOG repeated a couple thousand times, Google would look at that and think “well geez, that page has that word all over it, so it MUST be relevant to the search term, so let’s rank it”.   Not going to happen anymore my friend!

Nowadays, if you had content that contained keywords that were also RELATED to the main keyword (Dog) and common phrases and words that are typically used in everyday conversation about that main keyword – like barking, and leashes, and training, and walking and potty training, and chewing and digging, and milk bones, and doggy treats, and written in a conversational manner – now THAT would be considered more relevant and meaningful because now the content is written as if it was for HUMAN consumption as opposed to computers – and that’s who you want ultimately reading your website right?!?! It would ALSO contain terms and keywords that people would probably use when talking about dogs. Starting to make sense?

In another post, I’ll briefly go over what latent semantic indexing is and how it makes Google REALLY smart 😉 For more crazy shiznit like this, keep your eye out on this blog and you might learn a thing or two about how to put some of this crazy technical jargon to use…

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